The Power of Positioning
Positioning is your startup's lifeline in a cutthroat market. A shocking 42% of startups fail because they created products nobody wanted. That's a strategy failure, plain and simple, often stemming from unclear positioning.
We're here to save you from the startup graveyard. We craft a unique and differentiated positioning for you. We don't just aim for your target audience to know you exist; we make them remember you for all the right reasons.
Razor-sharp positioning helps you to:
- Align product-market-fit
- Differentiate from competitors
- Reconnect with your vision
- Build a foundation for growth
Why Choose Phoenix Brand Consultancy® ?
Not very helpful, is it?
At the Phoenix Brand Consultancy®, we offer a unique brand strategy method rooted in evidence.
Think about a partner who gets things moving fast, truly works with you hand in hand, and brings the experience of a seasoned brand expert with facts and figures to back it all up. That's us.
We're here to guide you away from the surface-level-do-it-yourself approach to one that's nailed down with certainty.
Let's cut through the complexity and get you standing out in your obvious uniqueness.
Are you ready to burn down what makes your brand weak and rise from the ashes?
The Process
We start with diagnosis
Data-driven insights:
- Company
- Client/Customer
- Competition
That feeds into strategy
Collaborative outcome:
- Brand DNA
- Creative Leitmotif
- Positioning
Positioning Package Options
We provide personalized brand positioning packages for startups at all stages, from pre-seed to scale-up.
Testimonials
"I wanted to take a moment to thank you so, so much for such a wonderful positioning workshop! It was an amazing experience and we were able to unearth so much. And of course your guidance was essential to get us there!"
About Tattd
At Tattd, we've created a mobile app that connects tattooed individuals with the perfect artists for their desired style.
Our marketplace makes it easy for clients to filter by style and location and seamlessly book and pay for services. Artists enjoy more high-quality bookings for their services.
We aim to create a blood bond between clients and artists by encouraging a sense of community and artistic excellence.
"I very much enjoyed the process and the result of this brand positioning exercise. You have a real talent for creating boundaries that trigger creativity without getting lost. Also for formulating the hard-to-grasp. I feel very aligned with the brand positioning as we defined it."
About Point Twelve
We are Point Twelve, a nimble force in the Regulatory Technology sphere, specializing in automating carbon certification.
We help EU industrial producers navigate decarbonization complexities and compliance hurdles.
Empowering them with all-in-one tools, quantifying sustainable verification and certification and making them transparent and actionable.
Infused with innovation and unwavering courage, we revive the industry through genuine connections, breathing life into a greener future.
