Meaningful brand strategy and eye-catching design for ambitious startups
Victoria Gassmann Branding Logo

Selected Projects

Sustainable Food Brand
Blood Moon Oil
Health & Lifestyle Brand
Kamphausen Media
Heroic Publishing Brand
B2B Marketing Brand
Lumen App
Premium Software Brand
Natural Sports Brand
Sunshine Bikes
Adventurous Bike Brand

Branding Expertise

Everybody loves eye-catching logos and slogans. But branding without strategy is useless.

That's why my branding services are based on a strong strategic foundation. I run collaborative work sessions to gain deep understanding of your brand, business goals and audience. Equipped with this clear guidance, we'll shape the unique design and messaging of your brand. These are my core services:

Brand Strategy

Visual Identity

Verbal Identity


Competitor Brand Analysis
Mission & Vision Statement
Target Audience Personas
Positioning Statement
Core Values
Brand Personality
Brand Attributes
Logo Mark & Type
Color Scheme
Illustration Style
Photography Style
Tone of Voice
‍Do’s & Dont’s
Mission Statement
Hands-on Training
Topic Clustering
Name Competitor Research
Naming Objectives
Two Rounds of  Presentations
Linguistic Screening
Cultural Screening
Consulting Trademark Databases

What's my Approach to Branding?


Coming from a marketing background, I always enjoyed the nitty-gritty of strategy. To me brand strategy is a lot like detective work: Asking relevant questions, gathering evidence, connecting the dots. I'm highly analytical and a little obsessed with detail.


Most problems can be solved with creative thinking: Let's try something weirder, connect two colors you've never seen together, create a logo that is unthinkable for your industry. For me, creativity is about unexpected combinations. What do you think?


In the end, people will ignore strategy and design, if they ignore people. That's why I observe your audience and walk a mile in their shoes. From this perspective, it's easy to be intuitive and make smart customer-centric business decisions.

Victoria Gassmann Portrait

Let's Get Started.
Shall We?

My name is Victoria Gassmann, I'm a Freelance Brand Consultant living in Munich. It's a wonderful city with plenty of beergardens, but locations don't matter.

If the pandemic brought us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?
Book a call!