Coming from a marketing background, I always enjoyed the nitty-gritty of strategy. To me brand strategy is a lot like detective work: Asking relevant questions, gathering evidence, connecting the dots. I'm highly analytical and a little obsessed with detail.
Most problems can be solved with creative thinking: Let's try something weirder, connect two colors you've never seen together, create a logo that is unthinkable for your industry. For me, creativity is about unexpected combinations. What do you think?
In the end, people will ignore strategy and design, if they ignore people. That's why I observe your audience and walk a mile in their shoes. From this perspective, it's easy to be intuitive and make smart customer-centric business decisions.