Adventurous Bike Brand
Sunshine Bikes grew from a little bike shop in Bavaria to a major tourist attraction, inlcuding an outdoor café, a bike pump track and a bike shop. We needed a brand that rallies families, tourists and the biking community alike. The brand needed to work for the very different applications and make the rather soft brand name look more advernturous.
Sunshine Bikes' edgy and characterful new brand identity is a symbol for everything that is fun about being outdoors. Its brand colors are inspired by mud, sweat and tears from a ride. The new logo mark hints the sharp edges of a chainring and features very seventies inspired handlettering.
Scope of the Project