Sunshine Bikes branding on OOH billboards

Sunshine Bikes

Selected Work

Adventurous Bike Brand

The Challenge
Sunshine Bikes grew from a little bike shop in Bavaria to a major tourist attraction, inlcuding an outdoor café, a bike pump track and a bike shop. We needed a brand that rallies families, tourists and the biking community alike. The brand needed to work for the very different applications and make the rather soft brand name look more advernturous.
The Outcome
Sunshine Bikes' edgy and characterful new brand identity is a symbol for everything that is fun about being outdoors. Its brand colors are inspired by mud, sweat and tears from a ride. The new logo mark hints the sharp edges of a chainring and features very seventies inspired handlettering.
Scope of the Project
Brand Strategy
Visual Identity
Verbal Identity
Sunshine Bikes Logo before and after
Sunshine Bikes brand on instagram feedSunshine bikes branding on flyersSunshine Bike Logo auf KaffeetassenSunshine Bikes logo on capSuneshine Bikes Logo Variations

Let's Get Started.
Shall We?

I'm a freelance brand strategist and designer living in Munich. It's a wonderful city. Come over and have a Radler with me anytime, but don't let the distance get in our way.

If the pandemic brought us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?
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