Selected Work

A Natural and Grounded Identity

The Challenge
Pilates is unique: It challenges your body, expands your mind while giving you attention and focus. The studio needs a variable brand identity that is able to communicate the different qualities.
A new brand identity, featuring an analogous green color scheme that creates a fresh, healthy and natural vibe. The glyphs of the wordmark interlock like joints of the human body. Aiming for a strong and flexible look and feel.
Scope of the Project
Brand Strategy
Visual Identity
(Personal Project)

Let's Get Started.
Shall We?

I'm a freelance brand strategist and designer living in Munich. It's a wonderful city. Come over and have a Radler with me anytime, but don't let the distance get in our way.

If the pandemic brought us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?
Book a call!