A Natural and Grounded Identity
Pilates is unique: It challenges your body, expands your mind while giving you attention and focus. The studio needs a variable brand identity that is able to communicate the different qualities.
A new brand identity, featuring an analogous green color scheme that creates a fresh, healthy and natural vibe. The glyphs of the wordmark interlock like joints of the human body. Aiming for a strong and flexible look and feel.
Scope of the Project