The brand strategy resulted in the idea that surveying is making the impossible possible. Limbus provides the right experts, skills, and tools to capture every nook and cranny. Their ambition is to go down to the very last millimeter–in their efforts, dedication, and reports.
Latin: edge, border
Engineering: a device for precision measurements
Old name: ing Geovision
Limbus is a short, easy-to-spell name that carries a feeling of history. It sounds like a trustworthy tool, and that’s exactly the connotation we were
looking for this down-to-earth brand.
We clearly differentiated in the competitive namescape where last names still dominate. Applying for a EUIPO trademark was easy and without any pushback.