Pilates Body Hero Image
Natural Sports Brand


The Challenge
Pilates is unique: It challenges your body, expands your mind while giving you attention and focus. The studio needs a variable brand identity that is able to communicate the different qualities.
The Outcome
A new brand identity, featuring an analogous green color scheme that creates a fresh, healthy and natural vibe. The glyphs of the wordmark interlock like joints of the human body. Aiming for a strong and flexible look and feel.
Scope of the Project
Brand Strategy
Visual Identity
(Personal Project)
Pilatesbody business cardsPilates Body LogoPilatesbody branding moodboardPilatesbody Instagram imagesPilatesbody imagesPilatesbody rebranding color schemePilatesbody tote bag

Next Case Study:

Sustainable Food Brand

Let's get started. Shall we?

My name is Victoria Gassmann, I'm a brand consultant living in Munich. It's a wonderful city with plenty of beergardens, but locations don't matter.

If the last two years taught us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?

Book a Call!