Lumen Browser launch campaign video
Premium Software Brand


The Challenge
Create a brand that is so appealing and honest that it convinces people to pay for a product they’d normally never pay for: a browser app.
The Outcome
A name, logo and launch campaign that were able to start a new and vital discussion about fairness and financial transparency in the internet
Scope of the Project
Brand Strategy
Visual Identity
Verbal Identity
Brand Name
Launch Campaign
Lumen Browser launch campaign video bring light into darknessLumen Browser OOH campaign Munich OdeonsplatzLumen Browser OOH campaign bus stop ad
Lumen Browser Welcome BoxLumen Browser App Design Dark Mode
Lumen Browser Social Media Management

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My name is Victoria Gassmann, I'm a brand consultant living in Munich. It's a wonderful city with plenty of beergardens, but locations don't matter.

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