Premium Software Brand
Lumen
The Challenge
Create a brand that is so appealing and honest that it convinces people to pay for a product they’d normally never pay for: a browser app.
The Outcome
A name, logo and launch campaign that were able to start a new and vital discussion about fairness and financial transparency in the internet
Scope of the Project
Brand Strategy
Visual Identity
Verbal Identity
Brand Name
Launch Campaign
Visual Identity
Verbal Identity
Brand Name
Launch Campaign
