Lumen

Selected Work

Creating a Premium Brand for a Paid App

The Challenge
Create a brand that is so appealing and honest that it convinces people to pay for a product they’d normally never pay for: a browser app.
Outcome
A name, logo and launch campaign that were able to start a new and vital discussion about fairness and financial transparency in the internet
Scope of the Project
Brand Strategy
Visual Identity
Verbal Identity
Brand Name
Launch Campaign
Contact

Let's Get Started.
Shall We?

I'm a freelance brand strategist and designer living in Munich. It's a wonderful city. Come over and have a Radler with me anytime, but don't let the distance get in our way.

If the pandemic brought us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?
Book a call!