Brand Consultant

Brands are probably the most powerful and versatile business tool ever invented.

‍Unfortunately, many marketers and business professionals focus only on short-term marketing and neglect long-term growth through brand-building. You need an educated and experienced brand consultant to help your brand to stand out from the crowd and stay top of mind.

My name is Victoria Gassmann and as a certified brand consultant, I'll help you to turn your company into a brand.
Victoria Gassmann is an educated Brand Consultant, she is a trained marketer and helps businesses with brand strategy, naming or brand design projects.

What does a brand consultant do?

Their job is to build new brands from scratch, help you make decisions about brand architecture (e.g. subbrands, line-extensions), naming for new brands, or rebranding.

All of these decisions need to be made on a strategic level in sync with the overall business strategy. With the help of creative brand professionals, they also work on brand identity design or create a distinctive brand voice. Here’s an overview of my brand consulting services:

My Branding Services

Brand Strategy

Brand Design

Tone of Voice

Brand Naming

Competitor Brand Analysis
Mission & Vision Statement
Target Audience Personas
Positioning Statement
Core Values
Brand Personality
Brand Attributes
Logo Mark & Type
Color Scheme
Typography
Iconography
Illustration Style
Photography Style
Guidelines
Verbal Brand Personality
Do’s & Dont’s
Messaging
Brand Vocabulary
Tagline
Mission Statement
Name Competitor Research
Naming Objectives
Two Rounds of  Presentations
Linguistic Screening
Cultural Screening
Consulting Trademark Databases

How does a brand create value?

Strong brands, that are top of mind with a positive image, are perceived as having higher quality compared to the average brand. As result customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.

Sales Volume
Quality & Pricing Power

A brand with great brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with bigger market shares grow faster than smaller brands with smaller market shares.

Loyalty

Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and in return impact your company’s performance.

Effectiveness

People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.

Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and in return impact your company’s performance.A brand with great brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with bigger market shares grow faster than smaller brands with smaller market shares.Strong brands, that are top of mind with a positive image, are perceived as having higher quality compared to the average brand. As result customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.

What does a brand consultant Cost?

Many brand consultants will charge project rates, but if you're paying by the hour, expect to spend $100-$150/hour for an experienced brand consultant and $150-$600/hour for an agency or consultancy depending on their size and location.

I usually propose a project rate with exactly priced components and a detailed project plan with expected deliverables. A standard rebranding project including brand strategy, visual and verbal identity costs around $15,000. Reach out to me to get a custom proposal that suits your branding needs!

My Rebranding & Branding Projects

Julienne
Sustainable Food Brand
Engineering Brand
Limbus
Kamphausen Media
Heroic Publishing Brand
Captiv8
B2B Marketing Brand
Lumen App
Premium Software Brand
Pilatesbody
Natural Sports Brand
Sunshine Bikes
Adventurous Bike Brand

What's my Approach to Branding?

Logic

Coming from a marketing background, I always enjoyed the nitty-gritty of strategy. To me brand strategy is a lot like detective work: Asking relevant questions, gathering evidence, connecting the dots. I'm highly analytical and a little obsessed with detail.

Creativity

Most problems can be solved with creative thinking: Let's try something weirder, connect two colors you've never seen together, create a logo that is unthinkable for your industry. For me, creativity is about unexpected combinations. What do you think?

Empathy

In the end, people will ignore strategy and design, if they ignore people. That's why I observe your audience and walk a mile in their shoes. From this perspective, it's easy to be intuitive and make smart customer-centric business decisions.

Victoria Gassmann Portrait

Where to find my Brand Consultancy in Munich

Let's get started. Shall we?

My name is Victoria Gassmann, I'm a brand consultant living in Munich. It's a wonderful city with plenty of beergardens, but locations don't matter.

If the last two years taught us one good thing, it was experience in remote collaboration. That's why I usually work with companies from all over the world. Would you like to be the next one?

Book a Call!