People perceive strong brands that are top of mind with a positive image as having higher quality than the average brand. As a result, customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.
A brand with excellent brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with more extensive market shares grow faster than smaller brands with smaller market shares.
Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and, in return, impact your company's performance.
People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.
Brand strategy is answering all relevant strategic questions derived from qualitative and quantitative evidence. These include targeting, positioning, decisions about visual brand assets, brand objectives and brand architecture.
Our programs are designed for startups and SMEs with at least $500K in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing.
On the first day of the Phoenix Brand Transformation Workshop, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.
Yes, you can make a down payment to reserve a spot in the future.
Yes, please send over every old positioning statement, vision, mission, or strategy you have worked with. Together we'll analyze it, pull it apart and check how it affects your brand positioning today.
